Nike Air Max Ad

This is a magazine ad for the Nike Air Max 90. The illustration work tells a story – a story of people’s everyday lives and adventures. The simple geometric style lends a sporty and active feeling. Some of the elements in the composition are slanted to balance out the italicized headline. Green and blue keep the palette simple while maintaining enough contrast. They are what makes this ad impactful and easy to look at. The soft, grainy texture adds depth and uniqueness to the design. This ad turned out to be successful because of the concept and story built in from the start.